Training to Benefit Users of the Lucero® Summit Broker Back-Office Software and Introduce AgentAchieve™ Business Management and Productivity Application
SANTA ANA, Calif., May 21, 2007 – MarketLinx, Inc., a leading provider of information technology to the residential real estate industry, today announced the commencement of a regional training program for users of Lucero® Summit, the company’s broker back-office system.
Lucero Summit offers an extensive array of features and unique reporting capabilities to assist real estate professionals in efficiently and profitably managing their operations. Core functions of the system include management and tracking of real estate contracts and instant, automated agent commission calculations. Users also have access to tools that help manage listings, showing appointments, lead capture and distribution, and other tasks vital to real estate office operations.
The two-day training seminar is oriented toward real estate agency owners, managers and staff who utilize the platform for day-to-day tasks vital to real estate office operations, sales management, listings management, showing appointments, data entry and lead capture. Demonstrations on proper program operation and Lucero report utilization will be geared to all levels of user experience. Attendees will also have the opportunity to learn about and view demonstrations of the AgentAchieve™ software suite, which offers solutions for broker business management, agent productivity, lead management and MLS data aggregation.
The regional seminar series begins in Orlando, Fla., on June 4, 2007, and will continue through the remainder of the year with seminars scheduled in Reno, Nev.; Boston; Austin, Texas; and Chicago. To view details of the 2007 Lucero Summit Regional Training Program, please visit www.lucerotraining.com. All registered attendees will receive a free copy of the 2007 Swanepoel Trends Report, valued at $129. For more information on the Swanepoel Trends Report, visit www.realestatetrendsreport.com.
About MarketLinx
MarketLinx, a subsidiary of The First American Corporation (NYSE: FAF), offers a full range of products and support services to address the information technology needs of the real estate brokerage and multiple listing service (MLS) market segments by combining the strengths of First American MLS Solutions, Inc., Offutt Systems, Sonic Eagle, Inc. and Lucero Research Corporation. The company’s full array of capabilities streamlines the real estate listing, financing and closing processes, resulting in increased efficiency and profitability. MarketLinx products and services include North America’s leading MLS and real estate software systems; the AgentAchieve software suite offering broker business management, agent productivity tools, lead management and MLS data aggregation; and Lucero Summit, the ultimate front- and back-office real estate management system. For more information, visit www.marketlinx.com.
Media Contact:
Carrie Gaska
Corporate Communications
The First American Corporation
(714) 250-3298
cgaska@firstam.com
Investor Contact:
Donna Dolan
Investor Relations
The First American Corporation
(714) 250-3667
dodolan@firstam.com
# # #